Turning a Niche Podcast Episode Into Engaging Instagram Content

Client Type

Professional Therapist + Podcast Host

Original Content

30-minute un-edited podcast recording:
“Burnout Isn’t a Badge of Honor”

Delivered as an audio file with no transcript or outline—just a brain-dump of brilliance.

Client Goal

A therapist sent over a 30-minute podcast episode—raw, unstructured, and deeply honest. Her goal? Turn it into clear, resonant content that would connect with her audience across platforms. My job was to distill the emotional core and reshape it into a voice-matched, high-impact campaign that honored her message and tone.

Repurposed Deliverables

  • Graphic titled “3 Signs You’re Romanticizing Burnout” with three burnt matchsticks and the phrase “You’re not lazy. You’re just exhausted.”

    1 carousel post: “3 Signs You’re Romanticizing Burnout”

  • 1 branded quote graphic

  • 3 LinkedIn post drafts (ghostwritten in her voice)

  • 1 short-form newsletter with CTA

Results

The repurposed assets helped her connect more deeply with her audience—leading to a spike in newsletter clicks and dozens of heartfelt DMs from clients and fellow therapists.

“You made me sound more like myself than I do in real life.”

Next

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