Turning a Dense Finance Webinar Into Actionable LinkedIn Content

Client Type

Finance Professional / Fractional CFO

Original Content

45-minute webinar:
“Recession-Proofing Your Small Business Finances”

Delivered as a Zoom recording with a basic slide deck and no transcript.

Client Goal

A fractional CFO delivered a 45-minute webinar packed with brilliant advice on navigating economic uncertainty—but it was dense, full of jargon, and hard to skim. She needed help translating her insights into content that felt human, strategic, and actually got read. I turned the webinar into a set of actionable posts designed to build trust and drive engagement.

Repurposed Deliverables

  • 5 LinkedIn post drafts (tips series + founder POV)

  • 1 short-form blog post for SEO

  • 3 branded quote graphics

  • 1 newsletter with simplified financial takeaways

Results

The post series helped re-engage several cold leads and sparked meaningful conversation with three new prospects. She also repurposed the content into an investor update and a new service page.

“This made my ideas 10x more useful—and it actually sounds like me.”

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